Tell me a little bit about what you sell:
Our signature product is The SugarSNAP Files made for first-time moms, is a patent-pending new diaper bag organization system and perhaps the World’s Greatest Baby Shower gift! It’s a series of five lightweight mesh bags, or Files, which fits perfectly inside existing diaper bags, backpacks or purses.
The Files are beautifully designed and make switching from one bag to another a snap. Each File has an easy-to-identify tab on top (resembling a file folder tab), so moms can pack up, organize their bags and find what they need quickly. (They also turn any fancy tote into a diaper bag, giving the most fashion-forward new moms, in love with their pricey work bags, an amazing new option.)
The Files stay organized by snapping together with our innovative, patent-pending hook-and-ring system. Moms can use the entire set, or just pack up a couple of the Files to stash under the stroller for quick trips!
Each File has a different inspirational and surprising saying inside, such as This is Your Story and You Change More Than Diapers. Because who can’t use a little inspiration?
And with each set of the Files, we’ve included a comprehensive, mom-tested and mom-approved packing list. We know that every mom can use a little extra help getting out the door some days.
How did it all begin?
My business partner Stacy and I met in 2007 on our hospital tour where we realized we were both expecting twins on the same day, and that we shared the same doctor! As we welcomed four beautiful babies into our lives, we found the experience totally joyous and overwhelming. The amount of stuff and gear that came into our lives, our diaper bags and our cars was totally overwhelming. And we could not find products to help us manage the chaos. So in 2010, we set out to design the products we wish we’d had, and we officially launched SugarSNAP in March of 2012.
Tell me about you! Where are you from? What do you love? How many kids do you have?
Do you support a cause? If yes, tell me about it!
It was incredibly challenging to create a new product, when neither of us had any experience in this realm at all. We had to learn each fact of design, manufacturing, sales and marketing, website design etc. etc. etc. as we went along.
What is the most rewarding part of what you do?
Being able to come up with an innovative idea, something that didn’t exist on the market and that you think can really help parents, and then seeing it all the way through from concept to fruition has been the best part. That and hearing from moms how much they love our product!
What is your ‘why’? (the biggest reason you do what you do?
Other fun facts:
Check out the store on Amazon (They only ship to the US!) and follow them on Instagram and Facebook!
You can get your own set using this (affiliate) link >> http://amzn.to/2wqJEtt